Agreed. I actually think a lot of big advertising pushes away loyal customers. It's one thing when you have a super big mega corporation but it definitely doesn't make sense for smaller businesses. I found amazing resorts in the Caribbean that never advertise. They use their budgets to improve the relationships. I would never go to a Sandals resort or something really commercial because I know the money spent on ads is taken away from experience..
Agreed. I actually think a lot of big advertising pushes away loyal customers. It's one thing when you have a super big mega corporation but it definitely doesn't make sense for smaller businesses. I found amazing resorts in the Caribbean that never advertise. They use their budgets to improve the relationships. I would never go to a Sandals resort or something really commercial because I know the money spent on ads is taken away from experience..
Great article. Thanks for sharing.
-Chuck
All great points, thanks for the comment!