Based on what I've done to grow my For The Interested newsletter to 25,000 subscribers...
1. Re-send each issue to non-openers.
Send it a few days later and change the subject line to something like "Here's what you missed."
Add a paragraph explaining it's a re-send.
You'll get at least 15% more opens.
And people will THANK you for it.
2. Add a question to your welcome email.
Ask people what they're working on and how you can help them.
Reply to everyone who replies.
It will help your deliverability in the future and strengthen your audience's connection to you.
3. Draft a backup issue to have on hand in case you get busy one week.
This will help you publish consistently.
If you don't have time to write an issue one week, you can send the "emergency backup" issue.
4. On your signup page, describe the value of your newsletter to potential subscribers - don't just say what it's about or why you write it.
Don't say "It's a newsletter about gardening."
Say "It will help you grow a more beautiful garden in less time."
5. If you write blog posts, include a mention/link to your newsletter signup page within the first few paragraphs.
Don't solely rely on a form in the sidebar or bottom of page to attract subscribers.
Put a plug where people can't miss it.
6. Don't use the phrase "mailing list."
No one wants to join a mailing list because it sounds like it provides more value to you than them.
They assume you're just going to spam them.
7. Make the link in your Twitter bio a link directly to your newsletter signup page instead of a general link to your website home page.
And use your bio to give people a reason why they should click that link and subscribe.
8. If you have a paid newsletter, also sell individual issues from your archives for a one-time fee.
It's an easy way to get more money from what you've created.
About 35% of the revenue I make from my paid newsletter (This Is How I Do It) comes from sales of single issues.
9. Publish at least once every two weeks and ideally at least once a week.
Always publish at the same day/time.
You can't become a habit for readers if you publish less frequently or at random times.
And if you can't become a habit, you'll struggle to grow.
WANT HELP GROWING YOUR NEWSLETTER?
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