A paid traffic source everyone seems to ignore

Hi guys. I wanted to share some inspiration about one of the most undervalued traffic sources in this world - Reddit Ads.

There are many posts about Reddit as organic traffic source here on IH, with all the tips, advices and growth tactics on how to ride it properly.

I've been doing organic promotion on Reddit for a while for my productivity newsletter, so I got curious: should I try some Reddit paid ads to test waters?

To answer this question, I've picked some examples + made a short 'advice' on what other folks do, and what you can try doing as well!

  1. Game creators
  1. Music creator:
  1. Ecom:
  1. Newsletters:
  1. SaaS
  1. General advices:

These are just a few examples, there are so much more examples, lessons and ideas to pick.

This all made me curious about Reddit Ads, so I started my own Reddit Ads Library, to find and store more of them.
You can check it here: https://adlibro.com

It's early beta now, so I provide an early bird yearly price for anyone who wants to get inspired and learn what others do. Thousands of US, UK, CA, AU ads and sorting by comments, upvote ratio, keywords, urls and users included already.
More thousands of ads, more geos, and more features are coming soon too.

While Facebook and Google are getting more expensive, Reddit Ads stays a relatively undiscovered platform with cheap CPMs. Despite this fact, it keeps centered around subreddits - so it's possible to target properly.
Besides that, there are more interesting insights - you can see them in the RedditBusiness ads too: https://i.imgur.com/2AQ3cxH.png

Hope it was helpful!

  1. 1

    Thanks for the examples. The library looks pretty helpful.

  2. 1

    Hey Max, Thanks for sharing :)

  3. 1

    Thanks for the post!

    I'll definitely keep Reddit ads in mind for Revenue Mentor

  4. 1

    Thanks for sharing! Definitely considering Reddit ads for Evoke.

    One thing to note: Keeping on comments vs keeping off comments

    I found that with the recent controversy surrounding AI art, your ad might get more attention if you're an AI art company and you kept the comments on.

    So if you're in a relatively controversial space, you could do some outrage marketing by simply keeping the comments on.

    Leonardo AI's ads were a great example.

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