I finally have a success-story to share. I've been working on bootstrapped businesses for the past years, struggling to find users, pleading friends to try my app and hoping someone would subscribe.
This time it is different.
In hindsight, it really is a story of simply doing everything the way I was told I should do it. Le me review my past businesses and explain how this new business is a great example of following the bootstrapped business handbook.
My first business (a personal CRM) took years to launch and wasn't solving a clear problem. I struggled to find users (it was a web app, so only SEO could save me) and churn was super high for users who did subscribe (most of the revenue came from users who didn't use the app and had forgotten to unsubscribe).
Still, I reached $500 MRR.
For my second business (an app to send voice notes per email), I learned from my errors and did things better:
At the time of writing, it is growing on average by 30$/MRR/month and is about to reach $500 MRR as well.
Still, it wasn't solving a real clear problem: Sending voice notes per email is a nice to have for most people. Not a necessity.
Switzerland recently made it mandatory for all invoices to have a QR code that replaces the older payment slips.
This meant all non-Swiss invoicing apps had become obsolete. Additionally, I realised that there isn't a single invoicing app for Switzerland in the App/Play Store.
This meant I could easily build an invoicing app with Flutter and release it simultaneously on all the stores + web.
This is exactly what I've done and after having been in the stores for 30 days only, I already crossed 100 downloads and 4 paid customers.
I'm literally the only option if you want to create a Swiss invoice in the stores. The alternatives are web based only.
You know this, every startup and business book preaches it, I'm not making anything up:
And let us review the different businesses I worked on:
What I love is that I finally applied what I had known for so long:
Obviously, it is still very early and I'm not ramen profitable yet, but the path to get there is very clear. I'll post an update this spring!
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