How many blog posts is too many?

Hey all,

Wanted to hear from SEO/growth experts around this - I don't know the specifics around how search engines interact with keywords, AI content, sitemap updates, and a whole bunch of stuff that I think may or may not affect SEO at the end of the day.

For Stylized.ai we have a blog that is just getting up and running - it's a combination of tech and product related keywords (https://stylized.ai/blog) and guides. Since we have AI tools that can spew out tons of content with embedded keywords, how much and how frequently should I be posting?

For instance, is adding a new blog post every hour about "How to do product photography" overkill? What about every day?

Hugely appreciate the answers everyone!

  1. 1

    The frequency of blog posts is not the only factor that determines your SEO success. Quality content that provides value to your audience and focuses on relevant keywords in your website will be more important than the frequency of posts. It's recommended to aim for 1-2 high-quality blog posts per week, rather than multiple low-quality posts daily. Over-posting with low-quality content can have a negative impact on your website's ranking. Additionally, updating your sitemap regularly and making sure your website is easily navigable for search engines will also positively impact your SEO.

  2. 1

    How are you distributing the blog posts?

    If you're trying to increase readership and distributing the content through employee social posts or paid social blog boosts, one post every hour seems really tough.

  3. 1

    When it comes to blogging and SEO, there is no clear right or wrong answer. It's important to keep in mind that search engine algorithms are always changing, so it's important to stay up-to-date on what the latest SEO trends are in order to optimize the amount and frequency of your blog posts.
    At the same time, it's important to consider how much value each post is providing to its readers. If you are posting content that is not helpful or relevant to your audience, then it is likely to have a negative impact on your SEO. Additionally, when you create content, it's important to make sure that it's high-quality and well-written to ensure that readers will enjoy it and share it with others. I personally post daily 1 blog post on my https://www.supremetaxis.co.uk/ this site.

    As a general rule, it's best to start by creating one blog post per week, with each post containing at least 1000 words. If you feel like you have more content to share, then you can certainly increase the frequency of your blog posts. Just make sure that you're only sharing content that is interesting, informative, and relevant to your audience. Additionally, consider supplementing your blog posts with other content to break up the monotony and keep your readers engaged.

  4. 1

    Focus on quality of the content, More quality helps you to Rank in google :)

  5. 1

    I was having a chat with a growth manager recently and he suggested that 3 blog posts per week mean that you're very aggressive, 2 means that you want to be out there and 1 is that you're taking it chill. TBH I think it differs from company to company for instance in the Web3 space, since everything is still quite new and not much literature is available out there, you'll be able to churn out more content easily

  6. 1

    Don't focus on quantity, neither in the amounts of posts or the length.

    2 really high quality posts could bring 80% off your traffic.

    There's this guide for SEO optimising for static site generators. Note it's focussed on SSG, but works just as well for other site builders.

  7. 1

    Look if your goal is organic traffic, posting frequency best practices differ by search vertical. Marketing or technology bloggers don’t need to write quite as frequently as healthcare or news sites. Moreover quality content benefits everything.

  8. 1

    Frequency doesn't matter a lot. Google & other search engines will identify AI content near future, so your best chance is to update your AI-generated content for better quality manually. Then you won't have an issue and since you are manny editing you can't post a lot of posts per day unless you have a lot of editors.

  9. 1

    Great question! I can definitely relate to the struggle of trying to figure out how often to post on a blog. Your point about not wanting to overdo it and potentially overwhelming readers is spot on.

    I also liked your suggestion of focusing on quality over quantity, as it's more important to have a few well-written, informative posts rather than a lot of mediocre ones. It's a balancing act, but it's good to know that you can experiment with different posting frequencies and measure the results to find what works best for you and your audience.

    Thanks for sharing your thoughts on this topic, it's definitely something that many bloggers can relate to.

  10. 1

    If a post is completely irrelevant or lower in quality than just delete it or dont even post it. Apart from that, more quality content means more SERP benefit.

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