The times when it was possible to create a useful service, wait for people to find it themselves and start using it, are long gone. Now companies spend a lot of effort, time, and money on finding new customers, engaging them, and collecting feedback.
I want to share the story of how we came up with a way to get more than 240 users interested in our product — those who invested in checking it out, figuring out how it works, and giving recommendations on how to improve the service.
Please read the full article on medium.
If you want to follow our journey and check the progress of the company in real-time, consider following me on twitter.