Hey Indie Hackers, Marc here 👋
2 years ago I was on the same site, binging solo makers' stories to get inspired.
2 months my habit tracker for $10,000, and in November, I got $35,000 after selling a landing page maker with AI. I hope this inspires you to build stuff.
Here's the story:
Just like everyone, I get massive FOMO with AI.
I played with GPT and decided to build a landing page generator with AI:
Input text and the AI prefills a template with copy and AI-generated images.
I'm working on it with a good friend of mine named Martin.
The product is called LandingAI. It's an MVP but we launched and made ~$8,000.
Unfortunately, Martin and I had different visions for the project so we forked.
LandingAI is the name of a big corp (bummer) so I rebranded it to MakeLanding.
I ditch 90% of the code because users want a very different product:
So here I am, building an entire website builder powered with AI...
I launched again, but made a BIG mistake:
I swapped the one-time payment for a monthly subscription and got $20 MRR for 15k visitors...
I removed the subscription and sales came back: ~$7,000 in 3 months.
But I realized this was going nowhere...
And I didn't really care about this big market so...
I called my friend Dan and he said: SELL. He was right.
I bought my shares of LandingAI from Martin and listed MakeLanding on Acquire: Asking $38,000 for $14,000 TTM (3x profit)
Within hours, I received dozens of NDAs and a buyer started the process 🤯
After a few weeks of NDA, LOI, Escrow, etc. the buyer sent the money but...
Only a fraction of the transaction. Then he ghosted me. So I canceled the transition. Back to Acquire...
Luckily, in 24 hours I got another buyer!
Within weeks, the money was in my bank account.
The buyer and I never called, just a few messages. It's mind-blowing.
It's my 3rd acquisition this year. I love the freedom to build, sell, and repeat. I wrote about the process of making & selling micro-startups, if it's helpful let me know!