What are Spark Ads?
Spark Ad were introduced in June 2021 to allow brands to boost organic content. It is similar to Boost for Facebook.
A creator posts a video and then you can put the advertising dollars behind it to boost it.
There are 3 reasons why both advertisers and consumers love Spark Ads
You can post multiple creatives organically and boost the one which has shown most engagement
The engagement metrics (liked, comments, etc) are retained so it adds more credibility to the ad
It is posted from the creator’s profile so you can leverage the influencer’s trust. But, you can direct the click to your own landing page or for app downloads.
I am Tiktok Content Creator as digitalSamaritan with 350k+ followers and recently worked on a Sponsored post which got 250k+ views organically. To leverage the existing engagement and getting more out of it, we decided to run a Spark Ad campaign on top.
We kept it super simple. The product is for web and graphic designers so we created a campaign targeting people aged 18-44, interested in website design and located within North America
We used a lowest cost strategy and capped the limit to C$250/day.
Essentially, there’s no cap for the bid and Tiktok will run this ad on autopilot.
The other option was to use a Bid Cap strategy where you basically set the maximum price you’re willing to pay per view.
Views: 360k+ views so far (on top of 250k+ organic)
CPM: ~$3.21 (C$4.29) CPM
Retention: ~34% watching for longer than 60% of video
Additionally, we've been able to identify the age group, and other user demographics which have responded the best. We will be tailoring our campaign even further as we spend another $3k next week. Feel free to drop me a line if you want detailed report on this
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