2
10 Comments

I spent $1500 on a Tiktok Spark Ad campaign and here are the results

What are Spark Ads?
Spark Ad were introduced in June 2021 to allow brands to boost organic content. It is similar to Boost for Facebook.
A creator posts a video and then you can put the advertising dollars behind it to boost it.

There are 3 reasons why both advertisers and consumers love Spark Ads

  1. You can post multiple creatives organically and boost the one which has shown most engagement

  2. The engagement metrics (liked, comments, etc) are retained so it adds more credibility to the ad

  3. It is posted from the creator’s profile so you can leverage the influencer’s trust. But, you can direct the click to your own landing page or for app downloads.

I am Tiktok Content Creator as digitalSamaritan with 350k+ followers and recently worked on a Sponsored post which got 250k+ views organically. To leverage the existing engagement and getting more out of it, we decided to run a Spark Ad campaign on top.

Method
We kept it super simple. The product is for web and graphic designers so we created a campaign targeting people aged 18-44, interested in website design and located within North America

We used a lowest cost strategy and capped the limit to C$250/day.
Essentially, there’s no cap for the bid and Tiktok will run this ad on autopilot.

The other option was to use a Bid Cap strategy where you basically set the maximum price you’re willing to pay per view.

Results
Views: 360k+ views so far (on top of 250k+ organic)

CPM: ~$3.21 (C$4.29) CPM

Retention: ~34% watching for longer than 60% of video

Additionally, we've been able to identify the age group, and other user demographics which have responded the best. We will be tailoring our campaign even further as we spend another $3k next week. Feel free to drop me a line if you want detailed report on this

If you want to learn how to Tiktok to grow your business and follow along my experiments, please sign-up for my weekly newsletter
https://kushank.substack.com/

  1. 2

    What about the conversion and click side of ad? Was it just video ad with no link?

    1. 1

      We're getting US$1.78 for CPC

    2. 1

      This comment was deleted 10 days ago.

  2. 2

    You might want to change the link in your user name to tiktok: https://www.tiktok.com/@digitalsamaritan

    1. 1

      Thanks for the heads up but it's not letting me hyperlink it :(

    2. 1

      This comment was deleted 10 days ago.

  3. 1

    very interesting, thanks for this share!

  4. 1

    I would love to speak with you about how you got the sponsored deal and how you structured it.

    I recently launched a course helping content creators and solopreneurs close brand deals to boost their revenue - your sponsored post would be a valuable insight for the course members!

    1. 1

      Hey, for sure! Please feel to email me :)

      1. 1

        Thanks!
        I didn't see your email address on the profile but I sent you a DM on Twitter :)

  5. 1

    That retention rate seems good

Trending on Indie Hackers
50 investors said no to us !😥So, now we are building our startup in public💪 20 comments The data proves you don't need a co-founder 15 comments Google add-on for SEO 14 comments My product is not first-need, should I keep working on it? 7 comments Why modern software is so slow 6 comments Indie Hackers' Hall of Fame 6 comments