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I launched my semi-productized service (growth experiments for VC-backed SaaS startups) and got my first client after about a week. There was no magic or growth hack. The only thing I did was … ask. I contacted my connections on Linkedin and asked them if they knew someone who might benefit from such a service. This is the doc I used to structure all the information. As you can see, it’s a plain Google Doc with some screenshots from a platform I’m planning on using to store all the growth experiments. The most important part was the pricing. I wanted to let them know this is not free; it’s a paid service. I believe I only asked about 15 ppl and got roughly 6-7 replies, 2 intros, and 1 paid. I was quite surprised at how easy it was to get a few intros. From the two actual intros, one was the client that paid (upfront), and the other was a startup community. The startup community won’t be a client, but it’s a really good source of potential leads. Of course, the timing is crucial. February-March is a good time to kick off new projects and plan for the upcoming year/quarter. The key insight here is that I actually didn’t work with the guy who referred me to the client. Also, some of them can become clients themselves. Unfortunately or not, I wasn’t expecting the first lead to jump on the highest tier (the €2500/m). I thought they would start with the “Trial” package at €500, and then I would pitch the next tier, €1500/m. So after just one referral and another project that came through referrals, both got the 1st and 2nd tier and with the ongoing projects, I’m now booked. With this semi-productized offer, I'm now at €7,000 MRR. Next month, I'm going after €8,860 MRR. I will onboard a new client to my second tier and sign an agreement for a fixed retainer with my oldest client. Key insights: ask your connections first, even if they are not many don’t overcomplicate your offer; keep it simple; you’ll get some pushbacks along the way charge upfront, it will filter unqualified leads at the speed of light. P.S. Something that I see working REALLY well is having an info product that you can use as a lead magnet or a way to showcase your work or thought process. I have TheBootstrappedWay, where I have summarized growth strategies the top SaaS companies use worldwide.
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Justin Welsh designed the life that he wanted, then built a content business to support it. In the last 5 years, he has made $6.8M. And he says the process was simple (but hard).
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“I made my own own trailer for my Product Hunt launch. So far it's been a hit! Here's how the process worked out for me (4 hours of work).”
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Maciej Cupial spent all his money, then learned how to bootstrap. Now, he's bringing in $20k/mo and only working 4 hours per day. Here's a peek at his finances.
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Jen Yip's Lunch Money is at $34k MRR and her biggest competitor is shutting down this week. Here's how she positioned herself for success.
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