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115 Comments

Is your landing page talking to the reader? [I'll review your site]

---UPDATE----
DONE! 64 startups, 11 hours of video, countless valuable convos. Here's the takeaways: https://www.indiehackers.com/post/i-spent-11-hours-reviewing-64-startup-landing-pages-heres-how-to-convert-more-users-d44eef77fe

If you want to be notified next time I open up free reviews, sign up for the newsletter https://copyisland.com/newsletters

You'll be the first to get new guides & templates.


Heya Hackers!

I've just gone through a round of landing page reviews on the forum and noticed one big issue - the reader's not making it onto the page.

Describing what your product does and how it works is vital. And clarity there is everything. But if you want to improve conversion, you have to include the word 'you' more often. When you say 'you' the reader feels like what they're reading is from their own point of view. And that's mighty convincing.

It's why "10 Ways You Can Eat Mangos" is more clickable than "10 Ways I Eat Mangos"

If you have a landing page you'd like me to take a look at, send it over and I'll give you a 5-15 minute review detailing what can be improved on for conversion & clarity.


2ND EDIT: This offer closed. I do offer a 30 min consult via copyisland.com/live-video-review/

  1. 2

    Thanks a lot for offering to do this! I would love to hear your thoughts on the landing page of Featurebase: http://featurebase.app/

    1. 1

      Love the design and you're copy's pretty punchy! Feedback is on the more advanced bits and pieces: https://www.loom.com/share/2ed04325a701498d8617b99adc86bc4d

      If you have a sec, vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        Wow, thanks for the detailed feedback! 😀 Will be implementing the changes now, voted in the poll as well.

  2. 2

    I would love some feedback on my site, https://partnerwith.io

    Lots of thanks, Clarie.

    1. 1

      Great page! Here you go: https://www.loom.com/share/cb28e0e7b61c4ed6addd866f68df4635

      If you have a sec, vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

  3. 2

    Hey Claire!

    Thanks for doing this, I just shipped a new version of UserBooster's Landing Page.
    Copywriting is definitely hard to master, I tried to improve it with this new version by replacing some basic statements like:

    "The Notion dashboard that helps you build your launch strategy"

    into

    "Learn how to launch your startup"

    But it's still far from perfect, I'm sure there is plenty of room for improvements. I'd be glad to have your expertise on it

    https://userbooster.co

    1. 2

      Hi Xavier, no problem! Here's some detailed feedback! https://www.loom.com/share/87609b3f4ccc4ad99f2198027c876be0

      If in return I could ask a small favor? I'm looking to create a lead magnet for my brand new newsletter (https://copyisland.eo.page/newsletter). Is there anything in particular that you've been wanting but haven't found? I've put together a quick poll if you prefer: https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        Woo - awesome review! I made a lot of upgrades thanks to you!

        I subscribed to your newsletter. Your landing is pretty minimalistic, I feel like you need some social proof "join the xxx founders that already…".

        I definitely also add some of your loom video to show your expertise, and also add a "why me" section!

        1. 1

          Thanks Xavier!

          You are my first subscriber ever! So if you'd like a consult at any point, let me know! Honestly, I threw that LP up in minutes... I didn't expect this post to be so popular. Thank you for your advice, I shall use it in my new page. I would have had it up sooner, but WordPress literally keeled over and died. I'm switching to Webflow over the weekend.

  4. 1

    Thanks a lot Claire! Would love to hear your thoughts on our landing page. Here's the link to the website: www.taprecruit.co.uk

    1. 1

      Hiya! Finally got to you! Thanks for waiting. Here's your review: https://www.loom.com/share/fceab32e05b141c8ab21c226c5d03345

      If you want to hear more from me, feel free to sign up to my newsletter: copyisland.com/newsletters

  5. 1

    I'd love your feedback on my website, we have recently just started https://easyfaq.io

    1. 1

      Hi Brano,

      No problem! Here you go: https://www.loom.com/share/ae5fd0c3126f44e3b7f863b409e3eb9c

      If you want more tips, feel free to sign up to my newsletter, copyisland.com/newsletters

  6. 1

    Thanks in advance. This is my landing page https://castpie.com/

    1. 2

      You're welcome! Here's the review, better late than never :)

      https://www.loom.com/share/e5eeb4d6dfd04877b53fbffdad59ff46

      If you like my advice, you're welcome to sign up to my newsletter, copyisland.com/newsletters

  7. 1

    Thanks for doing this Claire :)
    Here is my landing page: https://particle.systems

    1. 1

      It's a beautiful site! Here's my (somewhat late) feedback: https://www.loom.com/share/58203c87306e4a2a8daf1017bebad492

      If this was helpful, you can subscribe to my newsletter copyisland.com/newsletters

      1. 1

        Omg! Thanks a ton for taking the time and doing such a detailed review. Currently, I am redesigning the landing page and I'll certainly incorporate your advice.

        Also, I subscribed to your newsletter. Please note that the email submission at the bottom of the page is throwing an error. The one on the top is working fine.

        1. 1

          Thank you! You're excellent at design - do you have any design tips for me? Or is it so bad that I really should hire a pro 🙈 I'm planning to migrate to Webflow.

          Thanks for the catch! Looks like email octopus won't allow the same form twice on one page - wish they told you that!

          1. 1

            So glad you felt that way about my website design :D

            Please give me a few hours, I'll go through CopyIsland website and let you know my thoughts :)

  8. 1

    Hey Claire, if you're not already inundated with requests, I'd love to hear what you think about ProjectiFi: https://projectifi.io

    1. 1

      It's super late, but this is the longest one I've done so far, so hopefully you get a ton of value out of it. https://www.loom.com/share/afd81b872819453585a76785bc206727

      For more tips, feel free to subscribe to my newsletter: copyisland.com/newsletters

      1. 1

        Thanks Claire! Those are some very insightful tips.

  9. 1

    Hey Claire, would love to get your review for ViewLive ( http://www.viewlive.app)

    1. 1

      Hi Keno, better late than never! Here's your landing page review: https://www.loom.com/share/14ddaa13f0d748c8b965bf9e219f8744

      If you found it helpful, you're welcome to subscribe to my weekly Friday newsletter at copyisland.com/newsletters

      1. 1

        Thanks a lot for taking the time for this review Claire, great feedback! I'll be making changes based on your feedback for sure.

  10. 1

    Hi Claire!

    Thank you so much for doing this! I'd appreciate any feedback you can give me on the Assets landing page at http://www.meetassets.com

    Thank you!

  11. 1

    Hey Claire, would love your feedback on the Founders' Club landing page.

    https://indieworldwide.co/founders-club/

      1. 1

        Amazing <3 Going to add a better headline and fix my email-signup copy ASAP

    1. 1

      By the way, I'm building https://productroast.co/ to help people give and receive landing page feedback in a structured gamified way.

      I would love to have you as a beta tester on the platform!

      1. 2

        Interesting! Yeah, I'd be happy to! I signed up (as Claire).

        Although to be perfectly honest, I quite like Loom for this kind of feedback because it's fast. If I was giving professional feedback, I'd be open to a tool as long as it doesn't lock out my client :)

        1. 1

          As a former loom-employee loom-responses are 100% going to be an option :)

          Just saw your signup, welcome!

  12. 1

    Would love some feedback on Notabase! I just revised the landing page recently :)

    1. 1

      It's looking great! Beautiful & simple :) Here's your review: https://www.loom.com/share/a361672bf86c41c98bbbae5a5fcae9b1

      1. 1

        Thank you so much Claire! This is really helpful, and I'll definitely be making some changes based on your feedback.

        One thing I struggle with is how much to explain the product. Right now I assume that the visitor is familiar with adjacent products like Roam Research or Obsidian, so I don't spend too much space delving into why they might want to use this vs a traditional note-taking app. Do you think it might be worth targeting "cold" traffic as well on the landing page? Or would it be better to do that on a different page (e.g. a comparison page with Notion)?

        1. 1

          Oh! You're also welcome to sign up to my newsletter for founders if you like, copyisland.com/newsletters

          No pressure either way!

        2. 1

          You're welcom Richard, glad to help!

          Ahhh I see! Hmm, that makes sense, and yes, I absolutely think you should make it a different landing page for colder traffic. You can trawl through reviews, see how people complain about the linear flow, and use those words :)

          As for traffic who knows about your direct competition - they both have a TON of reviews. Looks like Roam is focused on scholars and Obsidian is more for technical business people. What if you go directly after the indie dev market? Or the funded startup founders? Could be a nice differentiator.

          You have the headlines to compete with:
          A second brain, for you, forever.
          A note-taking tool for networked thought.

          How about you go with something less spacy and more direct: Connect the dots & build ideas faster with notes that think like you

    1. 2

      Hiya! Looks great! Here's my feedback: https://www.loom.com/share/68a170458e0b4d97aef17b024f1523d8

      Mostly what you're lacking is specificity. Add that and your conversion will jump right up :)

      1. 1

        Thanks very much for that Claire. I think that sums up the main issue I have currently with what exactly it is. In a nutshell, its a simple landing page builder with lead generation baked in. The template library is designed to get you up and running quickly. Selling it as a landing page builder is selling it short and of course its a very crowded market.

        The video was extremely helpful however and I will certainly be making some changes based on your valuable input. Thanks!

        1. 2

          You're welcome! Glad I could help. If you're focused on lead gen & landing pages, take a look at Thrive Themes (not sure if I mentioned it) to see how they sell lead gen & websites together. Could be useful. Unbounce also comes to mind.

          You gotta find that unique voice to differentiate yourself. Channel your inner Apple!

          P.S I've just started a newsletter if you want to join, you're welcome. copyisland.com/newsletters

  13. 1

    people.fish

    This site has worked well for us in this design for two years now, but it's time for a refresh. I'd love your feedback!

    1. 2

      Hi Nick, fantastic page! This feedback goes into the more advanced details :) https://www.loom.com/share/841ca2da77dc44499ef9e8c7959fb722

      Let me know what you think!

      1. 1

        This is invaluable. Thank you!

    1. 1

      Sure thing Shawn! Here you go: https://www.loom.com/share/ac3c52caeee84f869c21e8ca52495427

      Let me know what you think! And if you like, you can join in on the voting on this poll: https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

  14. 1

    Hey Claire,

    Please check the landing page of Collab-n-Learn, an online skill exchange platform.
    We're coming soon. https://collabnlearn.com/

    Would love to get your feedback on it.

  15. 1

    Hey Claire, we're building a platform where indie founders can receive mentorship from founders who've generated millions in revenue. It's called Sparrow and I'd love to hear your take - https://SparrowTheApp.com

    Would love to return the favour, please tell me how I can help.

    1. 2

      Here you go: https://www.loom.com/share/44e7ac5ab7af4142b71698d93fe4d211

      As I say in the video, I think your conversion rate will skyrocket with a few edits to your design :)

      As far as returning the favor, if you like, you can join in on the voting on this poll: https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        @Haikuka - INSANE value. You took your time to really dig into WHAT I need to do and WHY. I haven't had someone commit 12 minutes to my landing page before and I genuinely, genuinely appreciate it.

        You're a superhero, and you've made a fan today :)

        1. 2

          Thank you!!! Btw, just launched a newsletter if you wanna hop on the list: copyisland.com/newsletters

          1. 1

            Subscribed, of course ;)

  16. 1

    Hi Claire,

    I would love it if you could take a look at https://thedailyapp.co.

    Looking forward to your feedback and thank you so much for taking the time!

    Luthfur

    1. 1

      Very clever!! It's a long one! https://www.loom.com/share/0419270935e74643b0a80e636a80bce1

      Let me know what you think! And if you like, you can join in on the voting on this poll: https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        This is brilliant!! Thanks for the feedback!

        Plenty of food for thought here. I'll circle back once I have some results from the changes.

  17. 1

    A review of https://recollectapp.co/ would be amazing if you have time time :D

    I'm building a productivity dashboard for Chrome, not totally sure my target market yet since I just soft-launched. Any feedback would be appreciated!

    1. 2

      Congrats on the launch! I focused on the current language rather than sections you could add etc seeing as you're still finding your messaging and users. Keep things as simple as possible for as long as possible!

      https://www.loom.com/share/288d72b7aa0c4a5ebd447720d1e465dc

      Let me know what you think! And if you like, you can join in on the voting on this poll: https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        Wow thank you so much! This was extremely helpful. All of your points were so great - now they just seem obvious in hindsight.

        Just voted on your poll, thanks again Claire much appreciated :)

  18. 1

    Hey Claire, would love some feedback on tooltipr.com

    Basically, a platform to organize company glossaries and get the acronyms and terms highlighted in your browser with an extension that will also show a tooltip then.

    1. 1

      Excellent tool! Very clever! Here's the review: https://www.loom.com/share/2d6004dcbc2d485c8d82b71710c8c68a

      Let me know what you think! And if you like, you can join in on the voting on this poll: https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

    1. 1

      Here you go! https://www.loom.com/share/07183588333941d190caf7017aaa8cea

      You've got everything on the page, it's just the structure that needs tweaking so users know whats up as quickly as possible.

      If you have a sec, vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        Thanks! Answered the survey. I had a question and added it as a comment to the Loom.

        1. 1

          Thanks! Answered with more questions lol! You can also pop me an email if you like (link in bio)

      1. 1

        This is great, the recording contains some really valuable insights and I really enjoy how you logically explain your points. I've voted in the poll :)

        Thanks again!

        1. 1

          Thank you! Glad you followed the logic, I really appreciate your feedback :)

  19. 1

    hvrness.com Yes I know the pictures suck, but I just had to put it out there today. Will get new pictures soon.

      1. 1

        True to your word! A weird feeling having your website reviewed, but beneficial so thanks!

        It's not for parents, but mainly for the self. I don't want wifi at home in the evenings but live in shared accommodation so no choice right now. This was my kind of solution to problem. There's a popular subreddit called /nosurf which is all about cutting down on mindless browsing, which is kind of the niche i am aiming for.

        The landing page is a chance to set the scene/pre-sell the product before going to the product page. Plus in the future there will be more than one product. 'recharge whenever' is referring to you giving yourself a chance to recharge by taking a break from all your devices.

        A very similar established product and the only one I know to exist is thekitchensafe.com. It can't fit laptops which is my USP.

        Did you find the site quick to load?

        1. 1

          Ahhh I see!

          The image took a little long to load, but otherwise it was fine.

          Interesting use case!

  20. 1

    Thank you Claire for doing this.

    I am having a tough time converting visitors into subscribers.

    Your feedback would help. thecoincept.com

    Thank you.

    1. 2

      No problem Ray :) Here you go: https://www.loom.com/share/2b8ec37912404fb0aedeb917a323c612

      I think the problem is twofold - emphasis on the sign up box, and finding the 'why' behind learning about crypto. For example, finish the sentence "I want to learn about crypto so I can...."

      If you have a sec, vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        Thank you for the feedback. I have voted on the poll.

  21. 1

    Thanks for taking the time to do this!
    Embarrassingly I could have spent more time on my landing page. As a one-person team, I'm wearing all the hats! I'm currently focused on MVP development to get something in people's hands.

    Here's my landing page for TurboNav: https://turbonav.com/

    1. 1

      It's hard as a one man team! But you did a good job :)

      Here you go: https://www.loom.com/share/f690e984436641c8953a79c3def4ea70
      If you have a sec, vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        voted! also, thanks a ton for the detailed video explaining the adjustments I have to make. I have a busy few days!

        All great points! I'm tweaking my pitch for my product and recently I liked how I narrowed it to "The Fastest Navigation Experience for your Browser" and then I can describe why it's the fastest and what you can achieve with this extension.

        Thanks once again, good luck with your endeavor

        1. 1

          Thanks! Appreciate the feedback :)

  22. 1

    This is awesome, Claire — appreciate you doing this. We've recently re-done our site and have been constantly tweaking our copy to best fit our value proposition and product.

    A second set of eyes is always helpful.

    https://getbydesign.com

    1. 1

      You're welcome!

      This went pretty in depth, so you may wanna watch on 2x speed (especially for the first part): https://www.loom.com/share/8e03987c265841cba66fc4e269ee58aa

      If you have a sec, vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

    2. 1

      This comment was deleted 3 months ago.

  23. 1

    Thanks a lot Claire! My team and I are currently working on our message, you couldn't come at a better time. Here's the link to the website: https://www.telios.io/

    1. 2

      You're welcome :) Here it is: https://www.loom.com/share/cd7d6cd2f02d40078b4c6e3f8650e482

      If you have a sec, vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        Very insightful, you are confirming the potential doubts/questions that we have had with our message and communication.

        I voted on your poll. Thanks again for the feedback!

  24. 1

    Thanks! I am trying to do this at www.ContactLink.com --- is it working?

    1. 1

      It's doing a pretty good job of speaking to the user! But I think you could order it slightly differently. Here's my advice: https://www.loom.com/share/312467b662be4192ab2f00ac0db97f0a

      If you have a sec, vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        Thank you! Lots of good ideas and suggestions.

  25. 1

    Give it to me straight :) https://warpurl.com/

    Thanks Clarie!

    1. 2

      Here it is! As straight as can be ;) https://www.loom.com/share/764c37f3300545aa82895b79a8f4a8f4

      If you have a sec, vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        FYI, if you ever need something technical, I am willing to repay the favor, just shout! :)

        1. 1

          Thank you so much! I really appreciate it :)

      2. 1

        Thanks Clarie, that was really helpful!

  26. 1

    Hey Claire, big thanks for doing this

    We'd love to hear your feedback about our product https://stage.so/

    1. 1

      Here you go! https://www.loom.com/share/718334205a074e029544a4bd9455f588

      Would you mind taking a quick moment to vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        Wow, I didn't expect it to be so detailed, that's REALLY helpful, big thanks!

        I'll vote for sure, If you have anything else that I could help with please ask, I'll be glad to help!

        1. 1

          Thank you so much!

  27. 1

    Would love some feedback on my site! Https://saasae.com

    1. 1

      Here you are! https://www.loom.com/share/8f21007c4f2e4998b8f16e9e50ae05c9

      Would you mind taking a quick moment to vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

  28. 1

    Hey Claire,
    All comments are welcome! https://botmenot.com/

    1. 2

      Hiya, here you go: https://www.loom.com/share/fe35d07505df491297f65de9f9679c02

      Would you mind taking a quick moment to vote on this poll? I'm looking to create more content to help startup founders :) https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

      1. 1

        Thanks a lot! I am currently working on the whole website, which will contain more info and details, and your comments will be of great help! Sure, I will vote.

  29. 1

    Hi Claire. I'm not too happy with my landing, but I'd need more concrete pointers. Thank you!

    https://share-a-cart.com

    1. 2

      It's a solid page! But there's a few clear points where you can ramp things up a bit. Especially by leaning more on your testimonials: https://www.loom.com/share/cc0298095e004def9c57fde9df14528e

      1. 1

        Thank you! Definitely solid points.

  30. 1

    Thanks, this is great! We'd love it if you reviewed our landing page for Removaly!

      1. 1

        This is top notch stuff. Thank you!! (voted in the poll too)

  31. 1

    Hey Claire,

    Here's an idea I tested a few weeks ago,

    Please roast it as much as possible, I am really keen on getting better at building and communicating ideas through a website. - buyflow.io

    Huge thanks,
    Netram

    1. 1

      Hi Netram,

      You're doing a great job! Here's the feedback: https://www.loom.com/share/194607a5cf4c4525b448af527261ccc2

      I was hoping to get some feedback from you too. I'm looking to create a lead magnet for my brand new newsletter (https://copyisland.eo.page/newsletter). Is there anything in particular that you've been wanting but haven't found? I've put together a quick poll if you prefer: https://www.indiehackers.com/post/do-you-have-questions-about-writing-your-website-ea952ffbf6

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