My main product is Legendsverse, a Marvel Legends figures collection tracker. Currently has 300+ paid customers, most of them paid for a Lifetime deal, and about ~40 are current subscribers.
I've been working on Legendsverse for about two years now, being honest, I have't found the sweet marketing spot.
I've tried a few things like Blog posts, free tools, sharing stuff in reddit/facebook/twitter/instagram, etc. but haven't been able to get a recurring amount of sign ups.
Legendverse has made about $5K in its lifespan, but still, I think that it's ROI should be bigger.
I think that the main issue is not a first-need product, it's just a tool for a hobby?
I've been thinking in pivoting it to a tool to sell/buy Marvel Legends figures, or to alert people when a nice offer is up in eBay, but I'm not really interested in that, since it's something I wouldn't use at all.
Most of the time I find myself thinking that I should focus on a product that actually makes people money, saves people money or saves people some time.
What are your thoughts? Have you worked on a non first-need product, and how's your experience been?