Painful Lesson: Always 'Show and Tell' Your Product Before You Develop it

It's said that amazon asks their product makers to write a press release about the release of the product and work backwards from there.

Working backwards has its uses...

I recently wanted validation on a product I had already finished developing

I thought I needed it so others will too. I put in a lot of time architecting it, designing it with careful UX and UI.

When it came time to show and tell through a demo video i couldn't create a simple enough one that explains what it does.

So anyway I posted it in some communities and people we just confused and nobody signed up.

So I had to abandon the project as there were no takers

Cut to about a week back where I had another idea... This time instead of simply developing it further, I jumped straight to see if I can create a explainer video of the product. So with zero expectations about it working I made one without audio or music or even subtitles and posted on reddit. It was just a screen recording of it working on my laptop.

To my surprise people wanted it. Some even demanding it. I quickly put up a "coming soon" website to capture emails. 36 people gave their emails! Many more I could message on reddit once I am ready.

Here is the link to the reddit post...

Here is what i wrote....

You can see the interest...

The ugly video I shared... https://www.youtube.com/watch?v=b-873SkJ2RI

link to the coming soon page... https://keywordranking.me/

Now I am developing the product into something others could use in collaboration with actual users and i have to do it fast since so many are waiting. This is a first for me. This is probably what product Market fit feels like... probably.

  1. 2

    Nice! I love how your framed the reddit post as a giveaway, instead of a request for help.

    Asking people to try things out and send feedback has resulted in some spicy responses when I have done it.

  2. 2

    It is understandable when you wrote "Painful" because that innate need to build and then show always comes first in the mind. But this is a good example of how things can work better if done the other way.

    Good story and thank you for sharing this!

  3. 2

    Amazing, it's great that you are building a distribution before product is launched. Since it is a hard part and it is usually easy to code.

    I had no idea about that subreddit, I might follow your path and try to post demo of my product. Thanks for this info

  4. 1

    Great story. Good luck with the project.

  5. 1

    Thats pretty neat.

    You could release it as is to gain traction and collect feedback while you develope the UX and design of the product.

  6. 1

    I've seen it many times also with info products (courses etc)
    Build the landing page first. Get people to sign up and mention a release date.

    Once you have enough sign ups, start building it.

    If you don't get enough, just refund the ones that paid.


  7. 1

    You done the right thing, working backwards is always the key. Great job on the post!

  8. 1

    Thanks for sharing! You had a simple and super idea to test. I surely try to do the same when I'll be ready.
    Just one question : are you active on Reddit and especially in the group you posted to?

  9. 1

    Completely agree. By incorporating feedback and iterating on your product concept before full-scale development, you increase your chances of building a successful and market-ready solution. This approach saves you time, money, and disappointment down the road, as you are more likely to create a product that resonates with your target audience and fulfills their needs.

  10. 1

    Interesting sharing! I think a lot of starter will encounter this issue. It is important to validate it before building it.

  11. 1

    Love it, and thanks for sharing. Definitely the way to go when releasing products - ship early and ofter, get feedback, improve product, iterate.

  12. 1

    Thanks for sharing. This doesn't cost a lot of money and seem work! Wish the success to you!.

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