It's been a crazy 3 months. In June, I launched the MVP for my startup SEOCopy.ai. Since then, I've listened to user feedback, launched new features and sold all 20 of our initial founder pricing plans.
Sales haven't always been consistent though. Traffic/sales dipped for a whole month whilst I was busy building our latest (and greatest!) feature, the Blog Post Generator. This feature was heavily requested, and has proved to be a huge hit, with more than 35% of total sales coming after it was launched only last week. I have no regrets about the initial dip in conversions, as I knew it would ultimately pay off.
When launching the new Blog Post Generator feature, I knew I had to think about how I was going to capitalise on it and get more users signed up. Firstly, I set up a 100% AI Generated Blog, with all copy in the blog being 100% generated by the AI. This in itself gained decent traction when showcasing on Twitter, as well as posting on IndieHackers and Reddit respectively.
Secondly, I built an Open Startup Page. I'm a big believer in being transparent with money/data, and that's why I also love building in public. Everything is out in the open, both wins and failures. Launching this page was a win-win scenario. It satisfied my want to become an "Open Startup", as well as acting like a decent marketing tool for bringing people to the site.
To sum things up, I've learned more about building a product in these last 3 months than I have in my whole professional career, and I'm excited to keep learning as things progress. I have cool features/marketing ideas planned over the coming weeks and months, so no doubt I'll be posting here again soon.