Chances are you’ve already used Notion.
For remote workers → Notion helps in project management and real-time collaboration.
For managers → Notion helps in managing the team and planning people.
For designers → Notion helps in managing the design assets.
Notion is not meant for one specific audience, and it doesn't only have one use case, but many.
This is kind of the same situation for almost every SaaS company.
A SaaS product has multiple use cases and can be used by multiple audience personas.
But the mistake most of the SaaS businesses make is that:
They don't create separate landing pages for each audience profile or product function.
Instead, they go for a one-size-fits-all approach (which means one landing page for all).
Notion has 10+ landing pages based on audience profiles, function, and even team size 👇
With this approach, Notion provides a super personalized product experience to every audience category.
That could've never been possible if they had opted for a one-for-all approach.
Ultimately, higher conversion for the product.
**1/ ** Create a list of audience profiles, use cases where your product can be a perfect fit.
2/ Do keyword research to prioritize the list of keywords. Get metrics like estimated traffic, search intent, etc.
3/ Create landing pages for these different profiles and use cases.
4/ Ensure that social proofs and testimonials are relevant to the specific audience. This means a page built for startup founders will have testimonials from other startup owners.
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