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💡 Steal Notion’s Strategy To Create Personalized Landing Pages

Chances are you’ve already used Notion.

  • For remote workers → Notion helps in project management and real-time collaboration.

  • For managers → Notion helps in managing the team and planning people.

  • For designers → Notion helps in managing the design assets.

Can you see the difference?

Notion is not meant for one specific audience, and it doesn't only have one use case, but many.

This is kind of the same situation for almost every SaaS company.

A SaaS product has multiple use cases and can be used by multiple audience personas.

But the mistake most of the SaaS businesses make is that:

They don't create separate landing pages for each audience profile or product function.

Instead, they go for a one-size-fits-all approach (which means one landing page for all).

Notion has 10+ landing pages based on audience profiles, function, and even team size 👇

Notion's landing page example

The Benefits?

With this approach, Notion provides a super personalized product experience to every audience category.

That could've never been possible if they had opted for a one-for-all approach.

Ultimately, higher conversion for the product.

Action Items →

**1/ ** Create a list of audience profiles, use cases where your product can be a perfect fit.

2/ Do keyword research to prioritize the list of keywords. Get metrics like estimated traffic, search intent, etc.

3/ Create landing pages for these different profiles and use cases.

4/ Ensure that social proofs and testimonials are relevant to the specific audience. This means a page built for startup founders will have testimonials from other startup owners.

Here’s an example of finding landing page ideas for Canva:

landing page ideas for canva

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TL;DR

  • Identify different audience profile relevant to the product/service
  • List down different use cases/ function of the product
  • Prioritize the list by demand, estimated traffic, and competition
  • Create separate landing page for each of the profiles

You can join me on Twitter for more content marketing stuff that you can implement right away.

Thanks.

  1. 1

    Great advice. Definitely agree. A few additional bits from an indie perspective:

    Validate before you build.

    If you're an indie-hacker, there's a good chance you're strapped on landing page design and development resources and maybe time as well. Make sure you test the validity of each use-case/audience type before you go about building a page for it. Create simple cards for each use-case and measure clicks to see which ones drive the most interest. Once you have enough data, shortlist the top few and start building from there.

    1. 1

      Definitely, otherwise, some businesses will have a list of hundreds of landing pages.

      Either measure the impact or filter out the list by estimated search volume, customer's demand, etc.

      Thanks for the addition.

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