Three questions I always ask after buying a SaaS
We have never lost money on an acquisition.
The secret is in our process.
Here are the 3 questions we always ask that you should steal:
- What is the most annoying thing about X?
A playful question that shows you are a human and care about the product experience.
These are often little things you can fix/add quickly. Easy wins.
- What feature(s) would you most like to see added to X?
Gives you ideas for bigger new features that users may be willing to pay more for.
Only build what people want to save on development costs.
- How likely are you to recommend X to a colleague or friend?
This sets the baseline for your Net Promoter Score (NPS). A measure of how happy / satisfied your customers are.
You should track this over time to see if you are improving or declining.
- Process:
I like to use Typeform for surveys.
I just blast this out to all "users" tagged in Intercom with a few lines introducing ourselves.
If you don't have Intercom set up, you can export all users from Stripe and email a survey link as a BCC. Email responses are chaos.
Check out ColinKeeley.com for startup tips and stories.
Great set of questions Colin!
Feedback is one of the most important aspect of knowing how your product is performing so these questions are necessary to find out what all things you need to improve and to prioritise tasks.
Also I completely agree with keeping the interaction as natural as possible after all no one likes to think that they are communicating with a robot.
Oh, you blocked me on Twitter. I don't know you 😂
Sorry about that. I've used some auto-blockers in the past.
"Move from Wordpress -> Webflow
• Way better for SEO"
Well, how that? 🧐