How I rode a 2-week rollercoaster of entrepreneurial emotions: The lows of panic, stress and anxiousness to the highs of "I got this!".
I recently launched CopyCheck, a productized service that will check and rewrite your emails. Those important emails you spend hours writing and wish you had a second set of eyes for? Or those emails that sit in your drafts because you're not ready to send? Send them to CopyCheck and we'll check and rewrite them.
I launched it on Friday 22nd of July on LinkedIn and sent it out to my network (some via email, some via Whatsapp and text message).
The following week I launched it on Twitter and started posting on LinkedIn. I also reached out to old clients.
Lots of "high-fives!". "Go Jason!" "Can't wait to try this out".
The real result? 0 leads and 0 sales calls.
Some alarm bells started going off. :( I hit those lows. Anxiousness. Stress. A bit of panic.
Two conversations with old clients sparked something. They had no interest in having emails rewritten, but one asked if I could write some case studies for them and the other asked about website copy...
I also read @davoregyed's post on how he grew his Webflow freelance business from $0 to $8k MRR in 17 days. He mentioned that he read $100M Offers: How To Make Offers So Good People Feel Stupid Saying No, which I picked up and devoured in half a day and came up with the second service, CopyCheck for Business.
I launched it a few days ago on LinkedIn. (Added it as an extra page on the current website. Nothing fancy.)
2 sales and 3 sales calls (booked for next week).
$0 to $3,700 MRR. I'm now ramen profitable and sleeping a WHOLE lot better. :)
My first goal is to hit $7,000 in MRR. Why? As a family, we want to move to Porto. (I currently live in South Africa). That's the number we have as the goal to pull the trigger and make the move.
(Any other suggestions?)
Your network is only as strong as the problem you solve for them. I thought I'd EASILY land 10 clients for CopyCheck for Email with my network I'd built up over the past 10+ years. WRONG. Not a single bite.
Launch once, launch twice. Launch as many times as you want! Two of my sales calls are with people that said nice things about CopyCheck for email, but are genuinely interested in CopyCheck for Business.
Hope there are some lessons or takeaways in my story and happy to answer any questions.