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6 years in - I am finally really enjoying the ride

As my tweet yesterday - https://twitter.com/dsabar/status/1442644719608102919

Not going to lie - the first few years were a grind and really challenging, and I thought about giving up quite a number of times.

But lately, I have been waking up all excited and with a spring in my step, and I feel that all that early sacrifice has finally paid off, with things humming along really well, and my SaaS growing steadily.

I've always said the #1 traits for a startup founder is perseverance and resilience. So glad I stuck with it and pushed through to a great place where I am really happy now.

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    very happy for you, it can be tough going, i know, hopefully i am at the tail end of getting the breaks where it pays off. may i ask you about capterra and g2crowd, did you organically get reviews with them or sponsored, they keep emailing me to "purchase" something. thanks again.

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      Hi Rishi, Thanks for all your messages of support. With Capterra/G2, initially (about 4 years ago), we just used organic listings there, which worked OK, so we invested in a CPC marketing campaign. That actually worked VERY well for us for about a year or so, but then the referrals simply dried up with no real reason. I think it was too much competition on the platform.

      We still keep a token CPC campaign with them, which generates a few leads, but nowadays we are seeing better results from social media ad campaigns, and Google Adwords (both of which were woeful 4 years ago when Capterra was working well for us).

      It seems to be 'swings and roundabouts' with B2B SaaS marketing - things will work for a while, then they will stop working, but then come back into fashion much later! The trick is knowing when to hop off the 'wrong' train and onto the 'right' one for the time.

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        Appreciate your comments! you're absolutely right about swings and roundabouts and knowing when to jump off. I guess i would need to start with organic G2/capterra first. How about organic search? Seems like that isn't the bulk of your traffic.

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          (apologies for the delay in replying)
          No, organic search doesn't do too much for us, mainly because our product name is a generic term - "HR Partner". Maybe if we called it "Aychar Partnrz" or something it might work better? 😅 We do get a lot of search hits, but really generic searches and very low quality (not likely to be customers).

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            thats super interesting... so most of your traffic is paid, but it sounds like the conversion ratio makes it worth while, also being higher quality then organic searches.

            awesome good for you.

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